Set Sail for a New Chapter, Create Glory Together: Handbraid’s 2024 Growth Story
Set Sail for a New Chapter, Create Glory Together:
Handbraid’s 2024 Growth Story
Time flies, and in the blink of an eye, 2024 has become a landmark year for Handbraid. Looking back at the past year, from relocating to our new home to transitioning from the bustle of moving to stable development, every step has been made possible by the care and support of the leaders and colleagues at Soho Textile Group, and by the wisdom and hard work of all Handbraid employees. The year 2024 is destined to be a year of milestone achievements in Handbraid’s history.
A New Address, A New Starting Point
One year ago today, Handbraid officially moved into the modern Soho Park. This relocation not only marked a physical move but also signified the start of innovative growth, as the company embraced a refreshed environment to fuel creativity and productivity. The spacious, bright office spaces and the well-equipped “Health Energy Station” have significantly enhanced employee well-being. The on-site cafeteria offers abundant and delicious meals three times a day, ensuring a better quality of life for our staff. Meanwhile, the cozy gym has added vitality to everyone’s leisure time. Together, these elements have laid a solid foundation for Handbraid’s milestone achievements in 2024.
New Momentum, New Hope
The past year has been one of rapid growth, marked by multiple landmark achievements. With the support of Soho Textile Group, we have achieved comprehensive expansion across multiple brands and channels:
1. The Daphne brand launched its bag collection on the Vipshop platform and successfully entered the Lifestyle Pavilion, winning widespread support from online and offline customers.
2. At domestic and international exhibitions such as the Canton Fair, we achieved significant breakthroughs, garnering praise from the industry and our clients.
3. The successful implementation of the Soho Tong system and the smooth operation of multiple independent specialty sites have significantly boosted brand recognition and market influence.
4. At the same time, Handbraid actively responded to the national call for the “Belt and Road Initiative”, deeply engaging in market development and international cooperation along the initiative’s routes. By continuously optimizing overseas distribution channels, Handbraid products are now present in numerous countries along the Belt and Road, contributing to bringing “Made in China” to the global stage.
5. What’s more, Handbraid’s annual export value exceeded $14 million for the first time, with a year-on-year growth rate of 30%. Among this, bag products contributed $5.6 million, growing 30% year-on-year; textile products accounted for $4.9 million, increasing 20%; and sales of self-owned brands reached $3.5 million, with a stunning growth of 50%. Our international business now spans more than 30 countries and regions across Europe, Southeast Asia, and the Middle East, establishing a solid foundation for the brand’s global recognition and influence. These outstanding achievements demonstrate Handbraid’s robust strength and sustained growth potential in a fiercely competitive market.
Integration Drives Development, Collaboration Writes a New Chapter
Looking to 2025, Handbraid is crafting a compelling future blueprint. By leveraging the momentum built in 2024 and fostering collaboration with global partners, the company is poised to achieve even greater success. Together, we aim to expand Handbraid’s influence, continue its innovative growth, and write a new chapter in the company’s journey toward excellence.
