Handbraid Holds 2025 Annual Work Conference to Drive High-Quality Development
Handbraid Holds 2025 Annual Work Conference to Drive High-Quality Development
On the morning of 16 January 2025, Handbraid held its 2025 Annual Work Conference to comprehensively review the achievements of the past year and strategically plan for the year ahead. The meeting, presided over by Handbraid’s Chairman Ma and General Manager Qin, saw the enthusiastic participation of all employees, creating an inspiring and dynamic atmosphere.
At the beginning of the meeting, General Manager Qin conveyed the key messages from the 2025 Work Conference of Soho Holding Group. He presented a detailed summary of Handbraid’s accomplishments in 2024, provided an in-depth analysis of existing challenges, and laid out the company’s key objectives and tasks for 2025. Qin emphasised that 2025 is a crucial year for the company to build on past progress and forge ahead steadily. He called on all employees to consolidate traditional trade operations while harnessing cross-border e-commerce as a new growth driver. He urged everyone to leverage their strengths, work with determination, and overcome difficulties. Furthermore, he encouraged the team to remain inspired, with “light in their eyes and a future in their hearts,” as they collectively strive to achieve new milestones in Handbraid’s high-quality development journey.
Following this, Chairman Ma guided attendees in studying the important address delivered by the Chairman of Soho Textile at the Soho Textile 2025 Work Conference. Ma underscored the importance of adhering to the guiding principle of “seeking progress while maintaining stability” and focusing on the dual priorities of “core business and safe operations.” He stressed the need for coordinated development of traditional trade and cross-border e-commerce while enhancing risk management and ensuring workplace safety. Ma encouraged all employees to uphold the values of integrity and innovation, perform their duties with dedication, and take the initiative to drive progress. He called for the emergence of more advanced teams and exemplary individuals within both the group and the company, urging everyone to carry forward Handbraid’s longstanding tradition of solidarity and perseverance. By doing so, he emphasised, the company can contribute even more to the high-quality development of both the group and Handbraid.
To recognise outstanding achievements, the conference honoured the exceptional teams and individuals who delivered remarkable performances in 2024. Award recipients were invited on stage to receive their certificates of recognition from company leaders. The accomplishments of these teams and individuals highlighted the spirit of diligence and excellence that defines Handbraid’s workforce, serving as a source of inspiration for all attendees. The audience erupted into applause, and the ceremony reached a lively crescendo.
In his closing remarks, Chairman Ma expressed his expectations for all employees, encouraging them to face 2025 with greater determination and energy. He reiterated that Handbraid, under the guidance of the group, will remain steadfast in its pursuit of high-quality development, continuously improving operational efficiency and achieving new heights.
The year 2025 marks both a new starting point and a year of determined effort. With the united dedication of the Handbraid team, the company is poised to overcome challenges and write a new chapter of success.
